I started doing hair here in the San Francisco East Bay of California when I was in middle school and once I learned to braid and curl other peoples hair, I was hooked. I knew being a hair stylist and making people feel amazing was what I wanted to do as I grew up. When I was 20 years old, (right after I met my now husband-then boyfriend) I moved to Santa Monica,CA to be closer to him. It was incredibly challenging living in a new area and having to make new friends, all while working well over 40 hours a week trying to make ends meet. Little did I know how worth it it would be to have the experience that I did in sunny SoCal. I heard about a Blow Dry Bar popping up in Brentwood, CA (right next to Santa Monica), and I KNEW I had to work there. I was cutting and coloring...and I hated it. Styling was really the only thing I've ever wanted to do and finally I had the chance to focus on getting really good at it and nailing my skill-set! I did the hair of Jessica Chastain, Amber Valetta, Rosanna Arquette and other celebrities as well as award shows such as the Grammy's, Emmy's and the Golden Globes. It's pretty amazing saying it out loud now - 5+ years later!
After being in Los Angeles for 2 1/2 years, my husband and I moved back up here to the bay area and I'm so happy we did! I've learned more than I could have ever imagined through furthering my education and having some pretty wild experiences. Remembering that I love what I do has helped me stay motivated even in the darkest of times in my career. As hard as it can be for hair stylists, I'm so happy I've stuck with it and I wouldn't trade it for anything!
I hope you enjoy my site and my work and I hope to work with you soon!
xo, Taylor Cercone